JustControl.it (https://justcontrol.it) develops a marketing-focused technology solution enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every slice of data. The system architecture, powered by an elaborated ETL engine and advanced automation capabilities, ensures seamless data mapping from numerous sources in a single interface.
JustControl.it consists of two main parts:
1. An ETL Platform. The ETL platform is a server side application based on the Microservice Architecture with an API interface for both data collection and data export purposes.
The ETL Platform includes:
1) a Core Service - it is a part that orchestrates all others parts of the system. The Core Service:
allows to launch data collection and data normalization/transformation modules;
manages data structures by way of preparing the proper storage for the data generated by the modules (users may collect and store not only aggregated statistics data but also so-called RAW data);
allows to export stored data and provides tools to search/filter stored data;
prepares data to export/visualization and allows users to set up flexible custom columns, such as relative metrics ROI/ROAS/CTR;
allows users to setup configuration of modules based on time frames.
2) a Merge Module that provides different tools to normalize, tag, transform, and join stored data. The Merge Module enables users:
to bring different types of dimensions and metrics to the same standard format;
to add any additional dimension into the data;
to calculate metrics based on rules set by users.
2. A Visualization Application. It provides a user-friendly interface to view and export stored data. The Visualization Application has the following functions:
a list of integrations (a list of all launched modules that collect and process data) that allows to filter, tag, and organize integrations
an integration dashboard (allows users to work with collected and transformed data)
simple filters functionality (fast filtering algorithms)
advanced filters functionality (enables to choose multiple dimensions and an indefinite set of entities in each dimension)
integration scheduling (allows users to set the frequency and the timeline of data collection and data transformation and to control the costs of these processes (“pay-as-you-use” plan) by way of AWS infrastructure features)
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